We love new listings! We are proud to be one of the most thorough, detail oriented teams in the history of Durango Real Estate! Let me share with you the different ways we market our property listings:

1. First we input listing information, photographs and maps into the MLS (multiple listing service) database. This is the primary information source of area property listings for the top 225 real estate agents in La Plata County. Agents download the database daily to search for properties for their clients.

2. Next we complete a listing packet providing our downtown and Bayfield offices with floor sheets for the office book of listings. We then create window ads with 5x7 photographs. We also turn in a picture and description of the property to be rotated in our weekly newspaper supplement, "The Real Estate Update." This is a 4 to 8 page color publication advertising the properties listed by agents at The Wells Group. Our listings are also displayed in classified line ads in the Herald on a rotation basis.

3. We then build a four color package on the listing, to be handed out to potential buyers. This package includes photographs, descriptions, property details, plats, maps and any other pertinent information. We stock a file with the packages for agents to pick up and pass out. We then print copies to be delivered to the top 200 agents and brokers to let them know about the new listing.

4. Finally we place information and photographs on Greg's websites, SearchDurango.com and DurangoHomesAndLand.net, which makes the listing available all over the world. Greg's websites are constantly monitered and updated. The listing appears on the Wells Group site, WellsGroupDurango.com, which consistently has top ranking in the search engines. The listing is also made available on Realtor.com, HomeSeekers.com, HomeStore.com, PropertyFirst.com and land listings on RLILand.com.On a case by case basis, we also advertise in specific medians to reach specific target markets. Advertisements are sometimes placed in the Durango Herald and other newspapers and real estate publications.

Activity soon begins: As soon as possible we bring the agents at The Wells Group to tour the property so they can keep it in mind for prospective buyers (Scheduling depends upon area - areas are rotated for tours). The different methods of advertising generate showings, and we make sure to keep the owner informed of the responses buyers have. We reprint brochures to remind agents of the listing, and contact any buyers we think might be interested. We are also able to promote the property using tools such as open houses and neighborhood mail outs, etc. We do our best to get the listing sold quickly and with the greatest ease possible!